ORGANIZATION DEVELOPMENT AND BRANDING

 

As a consultant, Rebecca Castleton creates pathways to success for individuals, teams, corporations, executives, and brands by helping them to identify and align with personal and corporate visions.

 

Services

Biography

Contact

MYERS-BRIGGS TYPE INDICATOR ASSESSMENT

 

 Certified MBTI professional since 1987.

 Effectively used the Myers-Briggs with hundreds of individuals and corporations in the US and Europe.

 Used the MBTI to validate individual differences, strengthen teams, clarify career direction, provide objectivity for conflict resolution , describe leadership style, provide understanding for couples, and support academic choices.

 

CAREER TRANSITION AND DEVELOPMENT

 

 As Senior Consultant with Lee, Hecht Harrison -third largest Career Transition and Executive Coaching firm worldwide- worked successfully with hundreds of corporate clients during career transition.

Areas Of Expertise

TEAMBUILDING WITH THE MBTI

 

Worked successfully with teams throughout the US and Europe to:

 Clarify individual strengths and areas for development

 Describe team style, team strengths and opportunities

 Strengthen communications

 Provide understanding for the team within the corporate culture

 Offer an objective way to deal with team challenges.

EXECUTIVE COACHING

 

 Effectively coached individuals in career/life options by identifying objectives, implementing strategies for personal and professional development, and strengthening leadership skills, using a variety of career and psychological assessments

BRANDING AND NAMING

 

 Developed strategy, positioning, nomenclature systems and naming solutions for an international client base

 Facilitated workshops that uncovered core insights used to drive all touch points of the brand.

  Managed verbal audits, developed creative platforms, led brainstorms and gave numerous presentations to corporate clients.

 Worked with individuals and corporations to define “personal brand soul” and to incorporate into career/life visions.

CHANGE MANAGEMENT

 

Designed and implemented change management programs for a variety of companies, including one for Michelin for the CIO and his global management team of 32 in 4 different countries.

Rebecca Castleton
Biography

 With a Master’s Degree in Organization Development, Rebecca Castleton has over 20 years experience in teambuilding, coaching, career transition and development, change management, and branding and naming.

 

 As a Senior Consultant with Lee Hecht Harrison -the third largest career management and executive coaching firm worldwide- Rebecca worked with hundreds of corporate individuals and groups during career transition.

 

 A certified professional in the Myers-Briggs Type Indicator since 1987, she designed and led numerous workshops using the MBTI and the Strong Career Inventory to guide participants in career/life choices. She has used the MBTI with hundreds of clients to help individuals and work teams understand and accept their unique differences and to build a framework to strengthen relationships, increase team effectiveness, develop leadership skills, deal with conflict, manage diversity, and to successfully handle change.

 Rebecca has worked with a wide variety of Fortune 500 companies, small and medium-sized businesses, and non-profit organizations to help them envision and build inspiring futures. She has been an independent consultant for more than half of her career.

 

 With expertise in branding and naming, Rebecca was Associate Director of Verbal Branding and Naming with Landor Associates- the well-known corporate identity, design, branding and naming firm with 26 offices in the US, Europe and Asia . At Landor, Rebecca managed client accounts and developed creative platforms, strategy, positioning, brand architecture, nomenclature systems and naming solutions for a large, international client base. She facilitated numerous brainstorms to develop creative solutions for clients, and led “Brand Driver” seminars that successfully uncovered core insights used to drive brand success.

Partial Client List

 Michelin

 Visa

 BP

 Nissan

 Federal Express

 AT&T

 

 

 FCI

 British Midland Airlines

 Astra Pharmaceutical

 IBM

 Microsoft

 Mattel

 Accenture

 Frito Lay

 GE Capital

 Canadian Airlines

 Pacific Bell

 Oracle

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Rebecca Castleton lives in Barcelona and offers her consulting services worldwide. She can be reached at rebecca@castletonassociates.com